Case study · Lead generation
When too many leads became the problem
A lead generation case study for a long-standing Frenzii client.
Campaign period: April – August 2026
Campaign: Lead generation
Lead inbox
223
New lead received
just now
New lead received
2 min ago
New lead received
8 min ago
New lead received
15 min ago
New lead received
32 min ago
+ 218 more
Team at capacity
Results OVERVIEW
3y 11m
Client relationship
223
Leads generated in 4 months (2026)
R28.67
Cost per lead
5
New HIGH VALUE contracts closed within this period
The problem
A high-value business that wanted more than word of mouth.
Our client operates in a high-value service industry where a single new customer can be worth R100,000 or more.
They wanted a consistent way to generate new business opportunities without relying purely on referrals and word of mouth.
What we did
Our job was to generate the opportunities.
We developed and managed a targeted lead generation campaign designed to put the business in front of the right potential customers and turn that interest into genuine leads.
Frenzii
Developed the campaign
Managed the campaign
Generated the opportunities
+
The client’s team
Followed up
Handled the conversations
Closed the work
The result
223 leads in 4 months. 5 new customers.
223
leads generated in 4 months (2026)
R28.67
average cost per lead
< R6,400
in media spend
5
New HIGH VALUE contracts closed within this period
Between April and August 2026, the campaign generated 223 leads at an average cost of R28.67 per lead, with less than R6,400 in media spend.
From those leads, the client successfully closed 5 new customers.
For a business where one customer can potentially be worth R100,000+, the return compared to the cost of generating the leads was significant.
Then something unusual happened
The client asked us to stop generating leads.
Not because the campaign wasn’t working.
Because it was working too well.
Their team had reached capacity and couldn’t comfortably take on more work, so we temporarily paused paid lead generation.
Instead, we shifted the focus to an organic marketing strategy to maintain visibility and momentum while the business worked through its existing pipeline.
A long-term partnership
It's been nearly four years & we’re still working together.
3 years, 11 months
with Frenzii
Over that time, the strategy has changed as the business has changed.
Sometimes the priority is generating leads.
Sometimes it’s maintaining momentum.
Sometimes it’s knowing when to stop pushing for more.
That’s what a long-term marketing partnership should look like.
What could we do for your business?
Every business is different.
Tell us where you are, what you’re trying to achieve and what’s currently getting in the way.
Contact Frenzii and let’s see what we can do for you.